(more or less...🙃)
I’m Ruth Basagoitia, Creative & Art Director who’s obsessed with the unexpected, loves stories, visual metaphors, humor, and puns.
Come in. Take a peek at my creative world.
illustration
As a fervent fan of visual metaphors, I fuse conceptual and lifestyle illustration in my editorial work, crafting compelling narratives that reveal thought-provoking angles on every topic.
branding
Branding is the art of distilling a brand’s essence into a dynamic, adaptable identity. I craft visual design systems that seamlessly translate voice & tone across platforms, ensuring meaningful connections with different audiences. This flexibility allows the brand to speak the right language, wherever it appears.
This is a collection of editorial design work I’ve led—newsletters and series brought to life through creative direction, art direction, and design. Each project starts with a distinct editorial voice. My role is to define how that voice speaks visually—with clarity, intent, and a point of view.
content marketing
Content marketing is most powerful when strategy and creativity work in sync. As a Creative Director, I support content with design and branding that elevate the message and sharpen its impact. My focus is on making strategies visually captivating—whether the goal is driving registrations, building a high-quality audience, or sparking engagement across platforms. Every piece of content is an opportunity to create connection, deliver clarity, and move people to action.
